Navigating the Gen Z Workforce: Insights and Strategies for Businesses

At Jenkins, we are continually learning to adapt the way we work to stay ahead of the curve.  Here we share our knowledge and research about Gen Z!  We hope that this offers some insight into the generation and how we can help to further support companies to hire effectively.

Projections indicate that 27% of the candidate pool will be under 28 by 2025. Born roughly between 1995 and 2015, Gen Z brings a distinct set of expectations, attitudes, and prerequisites compared to previous generations, meaning conventional candidate acquisition approaches may need tweaking to reflect these changes and hire effectively.

By understanding the traits of Gen Z, implementing tailored strategies, and leveraging the support of agencies like Jenkins Recruitment, companies can better position themselves to hire candidates from this generation. 

Digital Experts: Raised in a world saturated with technology, Gen Z is highly proficient in digital communication and media consumption.  They are used to communicating across multiple platforms.  Embrace technology and leverage digital tools and platforms to streamline communication, collaboration, and workflow processes.

Whilst Gen Z are digital experts you may be surprised to hear it’s not all about technology! Studies have shown they prefer face-to-face contact in the workplace. Bring them in for an in-person meeting, FaceTime with them, and showcase how the company believes in this type of interaction too.

Entrepreneurial Spirit: Gen Z individuals have a huge entrepreneurial spirit and seek opportunities for innovation and creativity.  Instead of emphasizing salary when talking to this generation, focus on career advancement opportunities at your company, your amazing culture, and other things you have to offer that aren't money-related. 

Provide opportunities for Gen Z employees to contribute ideas, experiment with new approaches, and take ownership of projects.  When talking to them, don’t just talk about what the job or company can do for a Gen Z candidate right now, but what it can do for them long into the future.  Offer professional development and learning opportunities to support Gen Z's desire for skill development and career advancement.

Desire for Authenticity: Gen Z values authenticity and transparency, gravitating towards companies that demonstrate sincerity and integrity in their actions. They want a company that gives back, whether through charitable initiatives, environmental sustainability efforts, or community engagement programs. Communicate openly and transparently with employees, aligning company values with actions to build trust and loyalty.

Diversity and Inclusion: Gen Z values diversity and inclusivity, workplaces that embrace people of all backgrounds and identities.  They will favour a workplace culture that celebrates diversity and ensures equal opportunities for all employees.

Flexibility and Work-Life Balance: Work-life balance is essential for Gen Z, who prioritise personal fulfillment and well-being alongside their professional pursuits.  Offer flexible work arrangements, such as remote work options and flexible scheduling, to accommodate Gen Z's desire for work-life balance.

So, what can Jenkins Recruitment do to support companies?:

As a leading recruitment agency, Jenkins Recruitment offers tailored solutions to assist companies in attracting, hiring, and retaining Gen Z talent.  Utilize our expertise and network to identify and engage top Gen Z candidates who align with your company's values and objectives.  Work with us to enhance your Employer Brand and Employee Value Proposition, positioning your company as an employer of choice for Gen Z.  Lastly, something we are very proud of is our candidate care function which ensures a positive and seamless recruitment experience for Gen Z candidates.  Keeping in touch, and offering honest and timely feedback is at the forefront of what we do and what we know is important to our candidates.

References:

Office for National Statistics (ONS), UK

CIPD (Chartered Institute of Personnel and Development), UK

UKCES (UK Commission for Employment and Skills)

REC (Recruitment & Employment Confederation), UK

Institute for Employment Studies (IES), UK